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Unparalleled Selling

When you’re selling a home in west end Toronto with us, our goal is simple: to maximize the value of your property and provide you with the most service. By doing so, we will help you get top dollar and transition to the next chapter of your life with the utmost success and least amount of stress.

How Do We Do It?

By providing you with comprehensive services that no other agent provides. Our complimentary home staging uplifts your home and is backed by years of hands-on styling and staging knowledge. Our market savvy allows us to create a customized marketing and pricing strategy that attracts the highest number of qualified buyers. And our absolute dedication and understanding allow you to have an unparalleled selling experience, every step of the way.

Our Houses Are Listed Correctly & Our Sale Prices Average 18% Over List Price (2017)

Expertise at Every Step

Here is what you can expect when selling a home in west end Toronto with us.

01 Before We Begin

Understanding your reasons and motivations for selling is our first priority. We will start by discussing your requirements, timeline, expectations, and goals. With that information, our team can establish a plan of action to determine what improvements need to be made and what steps we should take to help you reach your goals.

02 Home Evaluation & Pricing Strategy

To determine your home’s value, our team will conduct a complimentary Comparative Market Analysis. By researching and reviewing properties similar to yours in location, size, and age, we can better determine how to position your home on the market. At this stage, we’ll offer honest advice on when you should sell and discuss alternative options such as renovating or extending your home. We are always looking out for your best interest.

03 Home Improvement Consultation

We will conduct a thorough inspection of your home as it currently stands against the competition, determining what we can do to uplift your house in its current condition to get the maximum price.

We will walk you through the small things that can be done to improve your home, such as decluttering and depersonalizing, as well as the areas that could use more attention and have the most potential to increase your home’s value.

04 Complimentary Home Staging

  • Staging Consultation
    Your staging consultation, coordination, and sourcing will all be taken care of by our team. We will provide complimentary home design advice to ensure your home looks beautiful and on-trend.
  • Furniture Removal & Storage
    We’ll provide a room-by-room review of your home to determine what furniture and accessories need to be removed from the home and what can stay, and what staging furniture we need to complement your home. We will provide storage options for any furniture we remove.
  • Painting & House Maintenance
    We provide a home upliftment plan for 100% of our listings. This plan can include everything from painting to maintenance and, on occasion, minor renovation projects such as installing new dining chandeliers, countertops, backsplash, or flooring. We only work with professional businesses that we have vetted to ensure they complete great work in a timely manner.
  • Full House Staging
    Next, we stage! In addition to major furniture pieces, we can bring in everything from linens and art to rugs and furniture, so the entire house is staged to perfection. Typically, real estate agents don’t stage at all, and some only stage two rooms – we stage your full house.

Our Complimentary Home Staging

We believe so strongly in the power of staging that we offer it as a complimentary service. On average, we spend 24 hours staging at $0 cost to you. After all, professional staging can add 17% more to your home’s value and help it sell faster. But we don’t stage like your typical agent; combined with our styling and interior design expertise, we uplift homes to ensure they get top dollar.

See the difference our complimentary home staging services make:

05 Before We Begin

Understanding your reasons and motivations for selling is our first priority. We will start by discussing your requirements, timeline, expectations, and goals. With that information, our team can establish a plan of action to determine what improvements need to be made and what steps we should take to help you reach your goals.

06 Home Evaluation & Pricing Strategy

To determine your home’s value, our team will conduct a complimentary Comparative Market Analysis. By researching and reviewing properties similar to yours in location, size, and age, we can better determine how to position your home on the market. At this stage, we’ll offer honest advice on when you should sell and discuss alternative options such as renovating or extending your home. We are always looking out for your best interest.

07 Home Improvement Consultation

We will conduct a thorough inspection of your home as it currently stands against the competition, determining what we can do to uplift your house in its current condition to get the maximum price.

We will walk you through the small things that can be done to improve your home, such as decluttering and depersonalizing, as well as the areas that could use more attention and have the most potential to increase your home’s value.

08 Complimentary Home Staging

  • Staging Consultation
    Your staging consultation, coordination, and sourcing will all be taken care of by our team. We will provide complimentary home design advice to ensure your home looks beautiful and on-trend.
  • Furniture Removal & Storage
    We’ll provide a room-by-room review of your home to determine what furniture and accessories need to be removed from the home and what can stay, and what staging furniture we need to complement your home. We will provide storage options for any furniture we remove.
  • Painting & House Maintenance
    We provide a home upliftment plan for 100% of our listings. This plan can include everything from painting to maintenance and, on occasion, minor renovation projects such as installing new dining chandeliers, countertops, backsplash, or flooring. We only work with professional businesses that we have vetted to ensure they complete great work in a timely manner.
  • Full House Staging
    Next, we stage! In addition to major furniture pieces, we can bring in everything from linens and art to rugs and furniture, so the entire house is staged to perfection. Typically, real estate agents don’t stage at all, and some only stage two rooms – we stage your full house.

09 Listing Preparations

Now that your home looks its absolute best, we’ll prepare it to list for sale. We will coordinate a minimum of 15 services to get your home in tip-top shape and provide the material we need to market your home.

We’ll coordinate a pre-listing home inspection, professional photography, floor plans, and virtual tours. We will also schedule a pre-Open House cleaning to ensure your home is sparkling for prospective buyers.

We will provide you with a detailed plan for the week of a listing so you are always well-informed. Best of all, you won’t have to lift a finger! We have everything covered.

10 Our Strategic Marketing

Our extensive and professionally-made marketing materials ensure your home gains maximum exposure online, in print, and in person. All of your home’s marketing materials will be customized to your specific property, neighbourhood, and prospective buyer.

  • Photography & Virtual Tours:
    High-quality visuals generate high levels of traffic. We only use professional services to ensure the best lighting, correct aspect ratios for websites, and use of High Dynamic Range imaging.
  • ‘For Sale’ Sign:
    Your home’s ‘For Sale’ sign is working for you 24/7, advertising your home in a direct and immediate way. Our use of alerts and a ‘Coming Soon’ sign informs the neighbourhood that your home is coming to the market.
  • Brochures & Feature Sheets:
    Showcasing the interior and exterior of your property, your brochures and feature sheets provide highlights of your home and neighbourhood.
  • Social Media:
    We stay on top of the latest tech and social trends, ensuring your home will be advertised across all appropriate channels. This includes Facebook ads and Instagram posts that are targeted to the appropriate demographics and areas of buyers.
  • Website:
    Your home’s photos, tours, feature sheets, and other listing information will be featured on our website, Realtor.ca, the Royal LePage website, and all property websites that are subscribed to the IDX platform.

11 Open Houses

Once your home hits the market, Open Houses are the best opportunity for buyers and their agents to get a true feel for your home. We will hold a minimum of four Open Houses for your property (with your permission), including one wine and cheese Open House for the neighbourhood and one agent-only Open House, always with fresh flowers to add an inviting touch.

12 Closing the Sale

This is where our proven negotiation skills give you the true advantage. Whether you’ve received one offer or multiple offers, we will help you navigate and understand every detail and guide you towards the best deal possible. We focus on the big picture and specific details of every offer, including the offer price, financial stability of the buyer, deposit amount, closing date, conditions, and clauses.

Once you’ve accepted an offer, we will be there with you to closing day. We will ensure all conditions are met, all documents are sent to lawyers and your mortgage lender, and that the closing letter has been sent.

13 Continued Support

When we say we offer end-to-end service that goes above and beyond, we mean it! We can help coordinate moving assistance (including a team to pack up your home for you) and arrange for storage.

As soon as you hire our team, your job is done. We will take care of absolutely every step, treating your home sale as if it were our own. We encourage you to reach out to us at any point, even long after you have moved – we are here for the long haul.

Our Real Service

When it comes to selling a home in west end Toronto, our real service provides an experience that’s above and beyond what you expect from your average agent.

Learn More About Our Real Service
Top 1% Nationally at Royal LePage

Their thorough knowledge of the local market and can-do attitudes made buying and selling properties surprisingly simple!

— Megan Corey

We Have a Home Improvement Plan For 100% Of Our Listings – All Coordinated By Us

Our Real Client Results

Darius and Jacqueline had decided to move to Canada for a better quality of life and less humid temperatures and had come to Canada twice to look at properties. While they were in Toronto, they worked with Heather to establish a strategy to find their forever home here.

Read The Case Study

We can’t thank you enough for not only all of your hard work but also your patience and positive attitude.

— Andrea & Jason

Want to discuss selling a home in west end Toronto with our team?

Complete the form below and we will be in touch with you promptly. If you’d like to contact us directly, call us at 647-490-0500 or email us here.

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